JSON-LD is a lightweight data format that uses JSON to encode structured data. It's placed in a tag on your webpage and is the format Google and AI systems recommend for implementing Schema.org markup.

Why is JSON-LD better than Microdata?

JSON-LD is separated from your HTML content, making it easier to implement and maintain. It doesn't require modifying your page structure, reduces errors, and is the format explicitly preferred by Google and most AI systems.

Can I have multiple JSON-LD blocks on one page?

Yes. You can have multiple JSON-LD script blocks on a single page, each describing different entities (e.g., one for your Organization, one for a Product, one for FAQs). AI systems will parse all of them.

Structured Data

JSON-LD

Learn why JSON-LD is the preferred structured data format for AI systems and how to implement it for better AI visibility and accurate citations.

What Is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using JSON format. It's the preferred format by Google and most AI systems for implementing Schema.org markup because it's clean, easy to maintain, and doesn't interfere with your HTML.

Unlike older structured data formats (Microdata, RDFa), JSON-LD sits in a script tag in your page's head — separate from your content HTML. This makes it easier to implement, update, and debug without touching your page layout.

For AI visibility, JSON-LD is the gold standard because AI parsers can quickly extract structured information without navigating complex HTML structures.

Real Example: JSON-LD for a Local Business

{ "@context": "https://schema.org", "@type": "LocalBusiness", "name": "Smith's Dental Care", "image": "https://example.com/photo.jpg", "address": { "@type": "PostalAddress", "streetAddress": "123 Main St" }, "telephone": "+1-555-0100" } This gives AI systems machine-readable access to business name, location, and contact details without inventing review data.

Why It Matters for Your Business

JSON-LD is a machine-readable format AI systems can parse quickly. Using it helps systems understand business information with less ambiguity, which can support more accurate citations.